# Evaluation Criteria

We’ll be evaluating applications per the categories below.

* **Team**
  * Team track record and market reputation for other projects
* **Product/Service**
  * Mass adoption potential based on service intuitiveness, user accessibility, and overall appeal.
  * Engagement drivers such as social virality, gamification, originality, and trend alignment.
* **Tokenomics**
  * Ecosystem / Dapp Tokens
    * Native issuance of the token on the Kaia Blockchain
    * Airdrop plans and roadmap within the Kaia/LINE ecosystem
    * Sustainability, listing potential on DEX/CEX, and contribution to the Kaia ecosystem
  * NFT
    * Roadmap for integration with the Unifi NFT Market
    * Dapp integration and potential to generate meaningful trading volume
* **Marketing Capacity**
  * Strategy for integrating LINE-related marketing campaigns
  * Utilize pre-existing owned/collaborative channels for Unifi Apps promotion